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7 ways to make fleet graphics reflect your brand’s personality

Your brand’s personality is reflected by anything representing your company or its products or services. This representation could be the visual elements of promotional materials and the feelings, expectations, customer service, and other aspects of the business that stand out from other brands.

Fleet graphics are the perfect way to reflect your brand’s personality to a targeted audience. In addition, they can cause people to feel specific emotions and expectations that they don’t have for other brands.

Here are 7 ways to create fleet graphics that reflect your brand’s personality.

1) Logo

A logo is the primary symbol of a brand. It is what establishes the brand’s personality before anything else. So, it is imperative to create a logo that compliments the brand in every possible way.

2) Colour Scheme

People pay attention to the colours used in fleet graphics. So choosing a unique colour scheme can instantly make people think of your brand whenever they see it used in advertisements.

3) Company Slogan

Fleet graphics should not include many text-based graphics, but adding a slogan or two is okay. The slogan allows you to reflect your brand’s personality in a few catchy words or phrases. Use professional-looking typography to make the words stand out.

4) Originality

Custom fleet graphics are essential to make your brand look professional. Never use templates or royalty-free graphics because some other brand may be using them too. The idea is to create an original brand personality that no other brands share.

5) Display Products or Services

A simple graphic representation of your company’s products or services will quickly convey what your brand can do for other people.

6) Show the Outcome

What is the end result of someone buying your products or services? Show a graphic that reflects the positive outcome of someone buying what you’re selling.

7) Add Photos

If you have digital photos of your company’s leaders, adding them to the graphics of your fleet wraps can be powerful. It gives people a chance to see the actual face and personality behind the brand.

Learn More

Would you like a free consultation with our fleet wrap graphic design experts? Call 01737 770390 or email sales@bossdog.co.uk to get started.

What our customers say

I had been using another company for my van liveries and had problems with the quality in the past. When the vehicles are geographically spaced apart it is very important to get it right first time. I searched for some time to find BossDog who gave me the confidence to put the business their way. The help in design and installation was of a very high standard. I will be using them in the future and would recommend them.

Robert MacGregor, TLC (Southern) Ltd