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The psychology of branding and the power of vehicle advertising

There is a psychological aspect to successful branding. If you can create signage with the proper assortment of colours, pictures, logos, fonts, and patterns, you can motivate people to purchase the products and services of your company.

Signage was traditionally only seen on billboards and posters until the 1990s. That was when the idea of vehicle fleet advertising became a growing trend amongst businesses throughout the United Kingdom and the rest of the world.

The great thing about vehicle advertising is that you don’t have to keep one sign in one place and hope that people see it. Instead, you can drive your signage around and turn your vehicle into a mobile billboard. This allows your branded advertisement to reach a broader range of people in multiple locations.

The best part is that you don’t have to pay a monthly fee to continue the promotion. You can keep the signage on your vehicle for as long as you want. No other form of advertising offers this benefit.

Psychology

The combination of colours, pictures, logos, fonts, and patterns creates a particular brand personality. This personality invokes certain emotions in people whenever they see vehicle signage with these designs on it.

An advertiser wants to promote their message by appealing to the emotions of their target audience. For example, an orange colour makes people feel adventurous and excited. Green makes people feel closer to nature and promotes environmental friendliness.

Choosing a suitable typeface is also essential. For example, a sign of elegance would have a script typeface, while a modernized sign would use a bold Arial typeface.

Just play around with different colours, fonts, and other design elements until you can successfully appeal to the psychology of your audience.

Would You Like a Powerful Vehicle Advertisement?

Contact Boss Dog at 01737 770390 or email us at sales@bossdog.co.uk.

What our customers say

We used BossDog through recommendation to supply and fit 36 vans for our client Wilcomatic. This project ran over an 8 week period to fit in with our clients timetable to ensure each batch of vans were branded as they arrived on site. The Boss Dog team were prompt, courteous and extremely professional in managing the project from start to finish. My client was very happy with the work done and as such we received praise from their MD for the job done. I will be using BossDog for all our livery work in the future and i am personally very happy to recommend them to any company on their livery requirements

Paul Leece, Managing Director, New Moon FM