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The psychology of branding and the power of vehicle advertising

There is a psychological aspect to successful branding. If you can create signage with the proper assortment of colours, pictures, logos, fonts, and patterns, you can motivate people to purchase the products and services of your company.

Signage was traditionally only seen on billboards and posters until the 1990s. That was when the idea of vehicle fleet advertising became a growing trend amongst businesses throughout the United Kingdom and the rest of the world.

The great thing about vehicle advertising is that you don’t have to keep one sign in one place and hope that people see it. Instead, you can drive your signage around and turn your vehicle into a mobile billboard. This allows your branded advertisement to reach a broader range of people in multiple locations.

The best part is that you don’t have to pay a monthly fee to continue the promotion. You can keep the signage on your vehicle for as long as you want. No other form of advertising offers this benefit.

Psychology

The combination of colours, pictures, logos, fonts, and patterns creates a particular brand personality. This personality invokes certain emotions in people whenever they see vehicle signage with these designs on it.

An advertiser wants to promote their message by appealing to the emotions of their target audience. For example, an orange colour makes people feel adventurous and excited. Green makes people feel closer to nature and promotes environmental friendliness.

Choosing a suitable typeface is also essential. For example, a sign of elegance would have a script typeface, while a modernized sign would use a bold Arial typeface.

Just play around with different colours, fonts, and other design elements until you can successfully appeal to the psychology of your audience.

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Contact Boss Dog at 01737 770390 or email us at sales@bossdog.co.uk.

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