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Top tips for marketing through fleet wraps

Fleet wraps give business owners a fantastic opportunity to promote their brand and the services or products it sells. The wraps will turn your commercial vehicles into mobile billboards which promote your company wherever they go.

However, it is vital to plan out an attractive and engaging design for your fleet wraps. If the design doesn’t motivate people to pay attention to it, then it will never bring you the return on your investment that you hope it would.

Below are four tips for marketing through fleet wraps to ensure you get a positive return on your investment by engaging consumers effectively.

1) Partial or Full Wraps

Do you want to wrap each vehicle fully or partially? A partial wrap may be cheaper, but it certainly won’t be as eye-catching as a full wrap. So, try to go with a full wrap if you can.

2) Use Less Text

Fleet wraps are all about the visuals. You can have some text content on the design, but try to use illustrations, photos, and imagery for most of it. People have an easier time remembering visuals.

3) Add Your Logo and Brand Name

One of the most important things to include in your fleet wrap design is your logo and brand name. People won’t recognise your brand unless they see the logo and name on the fleet wraps.

4) Use Your Brand’s Colour Scheme

Every successful brand has a unique colour scheme or set of colorus distinct to the company. These colours will help people remember your brand whenever they see them together. So, make sure you include them on your wraps.

Conclusion

Do you need a professional to design your fleet wraps? Contact the expert designers of Boss Dog at 01737 770390.

What our customers say

I would recommend the services of Boss Dog to anyone considering having a vehicle wrapped. I am delighted with the product and its faultless application by the team.

Stewart Simpson