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Van wrapping growth in 2019 and into 2020

We live in an age where customisation is in high demand in almost every industry. That is why van wrapping is a growing trend throughout the world. People love to personalise the appearance of their vans without having to spend a lot of money. They might choose photographs or illustrations that are reflective of their personality or simply express how they feel. Van wraps give you endless design options.

There has been steady van wrapping growth for the last five years, and that growth continues to this day. Between 2019 and into 2020, van wrapping growth had exceeded expectations in the United Kingdom as well as in the United States. According to statistics by the UK Government, the average wrapped vehicle gets viewed as much as 3,000 times per day. That comes out to an average cost of 4 pence for every 100 views.

Of course, commercial businesses have always taken advantage of this trend by marketing their products and services on vans as well. In fact, businesses wrap their entire fleet of vans to showcase their brand name and company information. So, if each wrapped van gets seen 3,000 times per day and the company operates ten vans, then their brand message would be seen up to 30,000 times per day.

For this reason, van wrapping offers unlimited advertising potential to businesses. It is certainly more cost-effective than traditional radio and television advertising. In addition, there are a growing number of self-employed individuals who’ve opened their own businesses too. Van wrapping is an affordable way for new entrepreneurs with a limited budget to promote their brand without breaking the bank.

In 2019, the global automotive wrapping industry was valued at £2.7 billion. The value is expected to double over the next ten years. Anyone with a van ought to get it wrapped now before the prices go up for the service.

What our customers say

Boss Dog have now fitted livery to the vans at all three of our Southern Depots. Throughout the job I have found them happy to advise, efficient and above all professional in their approach. My only regret is that they don't have a branch in the North to service the other half of our fleet.I look forward to using them again as more vehicles come online.

Neil Barlow, Head of Creative, Kindertons Creative