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Van wrapping growth in 2019 and into 2020
We live in an age where customisation is in high demand in almost every industry. That is why van wrapping is a growing trend throughout the world. People love to personalise the appearance of their vans without having to spend a lot of money. They might choose photographs or illustrations that are reflective of their personality or simply express how they feel. Van wraps give you endless design options.
There has been steady van wrapping growth for the last five years, and that growth continues to this day. Between 2019 and into 2020, van wrapping growth had exceeded expectations in the United Kingdom as well as in the United States. According to statistics by the UK Government, the average wrapped vehicle gets viewed as much as 3,000 times per day. That comes out to an average cost of 4 pence for every 100 views.
Of course, commercial businesses have always taken advantage of this trend by marketing their products and services on vans as well. In fact, businesses wrap their entire fleet of vans to showcase their brand name and company information. So, if each wrapped van gets seen 3,000 times per day and the company operates ten vans, then their brand message would be seen up to 30,000 times per day.
For this reason, van wrapping offers unlimited advertising potential to businesses. It is certainly more cost-effective than traditional radio and television advertising. In addition, there are a growing number of self-employed individuals who’ve opened their own businesses too. Van wrapping is an affordable way for new entrepreneurs with a limited budget to promote their brand without breaking the bank.
In 2019, the global automotive wrapping industry was valued at £2.7 billion. The value is expected to double over the next ten years. Anyone with a van ought to get it wrapped now before the prices go up for the service.
What our customers say
We used BossDog through recommendation to supply and fit 36 vans for our client Wilcomatic. This project ran over an 8 week period to fit in with our clients timetable to ensure each batch of vans were branded as they arrived on site. The Boss Dog team were prompt, courteous and extremely professional in managing the project from start to finish. My client was very happy with the work done and as such we received praise from their MD for the job done. I will be using BossDog for all our livery work in the future and i am personally very happy to recommend them to any company on their livery requirements
Paul Leece, Managing Director, New Moon FM
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